Online Advertising Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Ad Format (Social Media, Search Engine, Video, Email, Other); Platform (Mobile, Desktop and Laptop, Other Platforms); Vertical (Automotive, Retail, Healthcare, BFSI, Telecom, Other) and Geography
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.
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Companies Profiled in this report includes: Adobe Inc., Amazon.com Inc., Baidu (Nanjing Marketing Group), Facebook Inc., Google LLC, IAC, LinkedIn Corporation, Microsoft, Twitter, Yahoo
The increasing advancement in technology combined with growing digital spending by enterprises is the major factor driving the online advertisement market over the forecast period. The technological developments with respect to the internet, coupled with its increasing commercial use and the rapidly increasing number of internet users across the world, is anticipated to boost the growth of the online advertising market.
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Table of Content:
1.INTRODUCTION
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.ONLINE ADVERTISING MARKET LANDSCAPE
5.ONLINE ADVERTISING MARKET – KEY MARKET DYNAMICS
6.ONLINE ADVERTISING MARKET – GLOBAL MARKET ANALYSIS
7.ONLINE ADVERTISING MARKET – REVENUE AND FORECASTS TO 2027 – AD FORMAT
8.ONLINE ADVERTISING MARKET – REVENUE AND FORECASTS TO 2027 – PLATFORM
9.ONLINE ADVERTISING MARKET – REVENUE AND FORECASTS TO 2027 – VERTICAL
10.ONLINE ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 – GEOGRAPHICAL ANALYSIS
11.INDUSTRY LANDSCAPE
12.ONLINE ADVERTISING MARKET, KEY COMPANY PROFILES
12.1. GOOGLE LLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ADOBE INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. AMAZON.COM INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. BAIDU (NANJING MARKETING GROUP)
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