The global OTT content industry is estimated to register lucrative growth over the forecast period 2019-2025. OTT refers to the delivery of TV content and film through the internet without any requirement to subscribe to a conventional satellite pay and cable services, such as Time Warner Cable or Comcast. OTT viewing has gained popularity with the sharp growth of Netflix as it shifted the trend from simply showing old movies and television shows to developing original content and distributing licensed content more quickly. OTT content can be accessed directly on a computer; however, it is often watched on a Web-enabled television or via any Internet-enabled device, such as a Roku or Apple TV, connected to conventional television. The factors contributing to the growth of the global OTT content market include increasing disposable income, growing mobile and internet penetration globally coupled with improving internet connection speed, and increasing the number of online streaming platforms such as Netflix, Amazon Prime, and others.
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Moreover, the industry has witnessed a sharp increase in its revenue soon after the outbreak of the COVID-19 pandemic. With the epidemic rampaging across the globe, the governments of several nations have announced a partial or full lockdown in the countries. To lower the spread of coronavirus, governments have called on people to shelter in place at home and prohibited social gatherings, which has led to an increase in the pool of online channel viewership. The report analyzes the global OTT content market on the basis of content type, deployment type, and geography. Based on the content type, the market is segmented into text messaging and images, video, and VoIP. Based on the deployment type, the market is segmented into cloud-based, web-based, and on premise.
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Global OTT Content Market Segmentation
By Content-Type
• Text Messaging and Images
• Video
• VoIP (Voice over Internet Protocol)
By Mode of Deployment
• Cloud-based
• Web-based
• On-Premise
Regional Analysis
North America
• United States
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
Rest of the World
Companies Studied
• Amazon Web Services Inc.
• AT&T Inc.
• Apple Inc.
• Facebook Inc.
• Google LLC
• HBO Inc.
• Hulu LLC
• Muvi LLC
• Netflix Inc.
• Sony Pictures Television, Inc.
• Viacom Inc.
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