Global Augmented Reality and Virtual Reality Market is valued approximately at USD 18.53 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 63.3% over the forecast period 2019-2026.
Augmented Reality overlays the digital or virtual content over the existing user’s environment offering immersive digital experience in real-time environment. Virtual reality on the other hand is a 3D environment generated by the computer which completely immerses end-users in an artificial world without seeing the real-world. The AR applications are developed on special 3D programs enabling the developer to integrate contextual or digital content with the real world in real time. While the VR offers realistic user experience of artificial world in interactive simulated environment.
The market growth is primarily driven by increasing penetration of smartphones & connected devices in multiple Device Type sectors and the soaring demand for AR and VR in the retail and e-commerce sectors and business enterprises. The growing use of these technologies in other sectors such as healthcare, education and Media & entertainment further fuels the market growth. Further, the upsurge in the Video gaming industry due to the integration of AR and VR devices which provides realistic feel to the gamers through 3D visualization and animation has led the adoption of Augmented Reality and Virtual Reality across the forecast period. Also, augmented and virtual reality provides a cost-effective and efficient solution in training and skill development, as it replicates the actual scenarios by using technologies, is expected to fuel the demand for Augmented Reality and Virtual Reality. The rise in investments through major market players for the development of AR and VR devices presents an opportunistic market. As per the Digi Capital AR/VR Analytics Platform, a total of USD 4.1 billion of investments by public and private sector were recorded in AR/VR sector in 2019, which was the third highest virtual reality and augmented reality investment for the year after 2017 and 2018.
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At the same time, we classify different augmented reality and virtual reality market based on their definitions. Upstream raw materials, equipment and downstream consumers analysis is also carried out. It also focuses on market influencing factors, competitive landscape, data, trends, information, and exclusive vital statistics of the market.
A brief summary of how the augmented reality and virtual reality market will perform has been illustrated in the report. Moreover, crucial specifics such as growth drivers as well as the expected growth rate of the augmented reality and virtual reality market during the forecast period are included in the report. The report also details the potential growth aspects along with the restraints of this industry vertical.
Global Augmented Reality and Virtual Reality Market report focuses on various key parameters that include:
• Market concentration ratio
• Consumption growth rate
• Growth rate
• Turnover predictions
• Industry drivers and major challenges
• Recent market trends
• Geographical segmentation
• Competitive structure
• Competitive ranking analysis
Competitive Landscape:
The competitive analysis of major market players is another notable feature of the augmented reality and virtual reality market report; it identifies direct or indirect competitors in the market.
Key parameters which define the competitive landscape of the Global Augmented Reality and Virtual Reality Market:
• Profit margins
• Product sales
• Company profile
• Product pricing models
• Sales geographies
• Distribution channels
• Industry evaluation for the market contenders
Major market player included in this report are:
Sony Corporation (Japan)
Oculus VR (US)
Samsung Electronics Co. Ltd. (South Korea)
HTC Corporation (Taiwan)
Google Inc. (US)
PTC Inc. (US)
Microsoft Corporation (US)
Wikitude (Austria)
DAQRI (US)
Zugara (US)
Market Segmentation:
By Device Type:
AR Devices
VR Devices
By Component:
Hardware
Software
By Application:
Commercial
Consumer
Aerospace & Defense
Healthcare
Enterprise
The regional analysis of global Augmented Reality and Virtual Reality market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the rapid adoption of new technology by the masses and presence of several augmented & virtual reality companies. U.S. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2019-2026. Factors such as rise in adoption of technologically advanced solutions, increase in application areas among end-use industries, and surge in penetration of smartphones in the emerging economies such as China and India would create lucrative growth prospects for the Augmented Reality and Virtual Reality market across Asia-Pacific region.
The research methodology adopted by analysts to study the market include inputs derived from industry professionals across the value chain and various other secondary research methods, along with primary research as a major tool for market study.
Some of the Major Highlights of TOC covers:
• Executive Summary
• Global Augmented Reality and Virtual Reality Market Insights
• Global Augmented Reality and Virtual Reality Market forecast by different Segments and Regions
• Manufacturing Cost Structure Analysis
• Development and Manufacturing Plants Analysis of augmented reality and virtual reality market
• Key Figures of Major Manufacturers
Development Trend of Analysis of augmented reality and virtual reality market
• Global Augmented Reality and Virtual Reality Market Trend Analysis
• Global Augmented Reality and Virtual Reality Market Size (Volume and Value) Forecast 2020-2026
Marketing Channel
• Direct Marketing
• Indirect Marketing
• Global Augmented Reality and Virtual Reality Market Customers
Market Dynamics
• Market Trends
• Opportunities
• Market Drivers
• Challenges
• Influence Factors
Methodology/Research Approach
• Research Programs/Design
• Market Size Estimation
• Market Breakdown and Data Triangulation
• Data Source
Key Questions Addressed in the Report:
1. Who are the top 10 players operating in the augmented reality and virtual reality market?
2. What are the driving factors, restraints, opportunities, and challenges in the augmented reality and virtual reality market?
3. What are the current scenario and industry trends in the augmented reality and virtual reality market?
4. Which industry and technology can be a potential revenue pocket for market players in the next five years?
5. Who are the visionary leaders, dynamic differentiators, innovators, and emerging players and what are the key strategies adopted by them to strengthen their positions?
6. What are the augmented reality and virtual reality market opportunities and threats faced by the vendors in the augmented reality and virtual reality market?
7. What are the augmented reality and virtual reality market challenges to market growth?
8. Analysis based on historical information along with the current trends to estimate the future of the market
9. Analysis of the impact of constantly changing global market scenarios
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