The sell-side platform is also known as supply-side platform. It is a technology platform which allow the digital out-of-home media owners and web publishers to handle their advertising inventory, fill it with necessary services such as receive revenue and ads.
Sell Side Platform Market report by The Insight Partners provides a detailed analysis of the area marketplace expanding; competitive landscape; global, regional, and country-level market size; impact market players; market growth analysis; market share; opportunities analysis; product launches; recent developments; sales analysis; segmentation growth; technological innovations; and value chain optimization.
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Growing scope of IoT based applications is stimulating the large enterprises to take benefit of supply-side platform and thus driving the growth of sell side platform market. In addition to this, steps by government bodies to encourage SMEs in emerging economies such as India, Brazil, China, South Korea, and Saudi Arabia is anticipated to provide ample of growth opportunities to the players operating in the sell side platform market.
Major players in the global Sell Side Platform Market include
AppLovin, AppNexus (Xandr, Inc.), AdMaven, Chartboost, Google LLC (Doubleclick), OpenX, ONE by AOL (Verizon Media), PubMatic, Inc., Rubicon Project, SmartyAds
By Regions and Countries,
Asia Pacific: China, Japan, India, and Rest of Asia Pacific
Europe: Germany, the UK, France, and Rest of Europe
North America: The US, Mexico, and Canada
Latin America: Brazil and Rest of Latin America
Middle East & Africa: GCC Countries and Rest of Middle East & Africa
THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
• The report provides qualitative and quantitative trends of global Sell Side Platform across type, deployment, organization size, end-user, and geography.
• The report starts with the key takeaways (chapter two), highlighting the key trends and outlook of the global Sell Side Platform.
• Chapter three provides the research methodology of the study.
• Chapter four further provides ecosystem analysis along with PEST analysis for each region.
• Chapter five highlights the key industry dynamics in the Sell Side Platform, including factors that are driving the market, prevailing deterrent, potential opportunities as well as future trends. Impact analysis of these drivers and restraints is also covered in this section.
• Chapter six discusses the global Sell Side Platform scenario, in terms of historical market revenues, and forecast till the year 2027.
• Chapter seven to eleven discuss Sell Side Platform segments by type, deployment, organization size, end-user, and geography across North America, Europe, Asia-Pacific, Middle East and Africa, South and Central America. They cover market revenue forecast, and factors driving and governing growth.
• Chapter twelve describes the industry landscape analysis. It provides detailed description of various business activities such as market initiatives, new developments, mergers and joint ventures globally along with a competitive landscape.
• Chapter thirteen provides the detailed profiles of the key companies operating in the global Sell Side Platform. The companies have been profiled on the basis of their key facts, business description, products and services, financial overview, SWOT analysis, and key developments.
• Chapter fourteen, i.e. the appendix is inclusive of a brief overview of the company, glossary of terms, contact information, and the disclaimer section.
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