Growth in e-commerce and adoption of mobile technology boost the growth of the global clickstream analytics market. Conversely, data privacy and cyber security hinder the market growth. In contrast, emerging trend of predictive marketing is expected to offer lucrative opportunities to the industry.
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According to the report published by Allied Market Research, the global clickstream analytics industry accounted for $868.8 million in 2018, and is estimated to reach $2.56 billion by 2026, registering a CAGR of 14.8% from 2019 to 2026. The report provides a detailed analysis of the top investment pockets, top winning stratagems, drivers & opportunities, market size & estimations, competitive landscape, and fluctuating market trends.
The clickstream analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. Based on component, the market is categorized into software and services. The software segment held the largest share in 2018, contributing to nearly four-fifths of the global clickstream analytics market. However, the services segment is expected to register the fastest CAGR of 16.3% during the forecast period.
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Key market players in the report include Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc.,Talend, Verto Analytics Inc., Adobe Systems Incorporated, and Google LLC.
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Table of Content
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Key Market Players
1.5. Research Methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key Findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. Cxo Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition And Scope
3.2. Key Forces Shaping The Global Clickstream Analytics Market
3.3. Market Dynamics
3.3.1. Drivers
3.3.1.1. Rise in ecommerce
3.3.1.2. Adoption of mobile technology
3.3.2. Restraints
3.3.2.1. Data privacy and cyber security
3.3.3. Opportunities
3.3.3.1. Emerging trend of predictive marketing
3.4. Industry Roadmap Of Clickstream Analytics
3.5. Impact Of Government Regulations On The Global Clickstream Analytics Market
3.6. Clickstream Analytics Basic Flow
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