The waves of innovation

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Jan van Boesschoten

The innovation files 7

Imagine standing on the beach with a board in your hand, staring at the sea, staring at the sand, zipped into a wetsuit, taking a deep breath and jumping on your board paddling away from the land. Flat on your board, the surf looks like intimidating, furious grinding waves determined to swallow you. But before they devour you, you dive under. After surfacing, the seawater’s salty…

Jan van Boesschoten

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