Whiskey, platforms and the network effect

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Jan van Boesschoten

The innovation files 6

Imagine Mike, let’s say Mike Wazowski, has a whiskey bar. Better, an exclusive whiskey bar, he is known for his expertise and rare brands of whiskey. The price of a 33 cc glass of whiskey varies between € 8,- for a Nikka Coffey Grain or Caol Ila 12yr and € 25,- for a Longrow 18yr or a Middleton Very Rare. Business is going well, but Mike decides to start…

Jan van Boesschoten

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