Corporate innovation: Apple's toilet paper and unforeseen side effects

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Jan van Boesschoten

The innovation files 8

Imagine Apple’s next innovation: toilet paper. Every time you use it, it analyses your contents and sends a health update to your iPhone: too much vitamin C, eat more iron, a lack of omega 3 and please pay attention to your glucosamine. The information shows an animated dancing cat gif when it is ok, an…

Jan van Boesschoten

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